Barnes and Noble to Kill NooK

Barnes and Noble to Kill NooK

This has been coming since the new year, but it appears the near final nail has been prepared.

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Barnes and Noble has lost over one billion dollars on trying to make the Nook brand into a viable business model. Since 2009 the largest bookseller in the US has gone through two CEO’s and has just announced they have hired their third, Ron Boire, who starts this September. It looks like the Nook brand is in seriously jeopardy.