Cedar Sanderson has an interesting article up at Mad Genius club called E-Readers are Dead! Long Live… Ebooks?. It seems sales of ereaders are down a little bit, strangely it doesn’t occur to those prophesying doom for ebooks that the market might simply be reaching a point of saturation? Not to mention, tablets and phones double as ebook readers and have for a while. I own a Kindleand a smart phone and I read on both at different times.
Seriously, people. As we see the usually flurry of post-Christmas articles about sales, and what is, or isn’t moving as fast as was predicted, I’m seeing more of the same. Ereaders didn’t sell as well as they did in 2013. Ergo, ebooks are a passing fad, and we can all return to our traditionally published print books now. Nothing to see here, move along, move along…
I’ve got two words for that. One I won’t say, I’m a lady. But as a kid on a farm, I stepped in it a few times.
The other word? Tablets. Well, and phones, but really it’s the same thing. How many people do you know who now carry a smart phone? Of the two of us in this room, I have one, he doesn’t (He does have a Kindle he carries almost all the time). Now, that’s a small sample. Let’s go a little bigger. According to Pew, almost 60% of Americans have a smartphone. You know what you can do with your phone? You can read a book. Lots of books, in fact. I have dozens on my phone. I have even more on my tablet. You know what I don’t have? A Kindle.
So perhaps, just maybe, the decline in ereaders is not the same as a dip in ebooks. I’d hazard a guess to say that most who were going to take the plunge into a dedicated ereader have done so. But there are a lot more who carry a tablet, or a phone, and you can do more than just read with those. I’ve seen it myself, a quiet moment, waiting. Standing in line, at the bank, the mechanic’s… and out comes the phone or tablet. Sure, sometimes that is to text (which is reading, just not (usually) fiction) or play a game, but many times it is to read. I know it is for me. Not only fiction, either, this is often when I read blogs, or comments on the few blogs I find safe spaces to read under.
Something that not many have been paying attention to is the younger generation. According to PlayCollective, 93% of children ages 2-13 now read an ebook a week. Most of that is being done on tablets, where color illustrations for the younger set are appealing. So kids are comfortable with this technology. Are they going to suddenly lay it down and pick up a hardcover? Have you ever held a tablet, and then grabbed a big book? Feel the difference? And you can’t do anything with that book, except read.